Students with little or no Spanish will learn the language through an immersion in the iconography associated with the “Spain” created during the first third of the 20th century. This period witnessed the eruption of the mass media (press, radio, cinema, tv), which in conjunction with the plastic arts (drawing, painting, sculpture) was crucial in the construction of certain images that echo into the present. Thus, the visual element of the new culture will be at the center of our analysis. Through a critical review of iconic representations of pivotal events (“the disaster of 1898”, the “Tragic Week” and the Moroccan wars, the proclamation of the Second Spanish Republic, and the Spanish Civil War) we will study the foundations of Spanish (grammar, vocabulary, written and oral expression and reflect upon the growing importance of the role of the mass media in the ideological realm. Learning the language and culture from a critical and student-centered point of view will be part of the same process. Introductory level.