Social Marketing (MOD2147.03)

Alison Dennis

The everyday choices we make as citizens and consumers directly impact human and environmental health. From the food we eat to the clothing we wear, each choice has upstream and downstream impacts. The more global our society becomes, the more challenging it is to understand the impacts of our choices and to make informed decisions. This three-week module will explore social marketing as a powerful tool for raising public awareness, changing public behavior and catalyzing social movements. Participants will have the opportunity to research an issue of interest as individuals or as teams and to develop a social marketing campaign employing a wide range of media. All writers, actors, dancers, filmmakers, photographers, social scientists, activists and upstarts welcome.

This course is offered during the third module block.

Prerequisites: None.
Credits: 1
M 4:10pm - 6:00pm; Th 4:10pm - 6:00pm (October 22-November 12)
Maximum Enrollment: 20
This course is categorized as All courses, Modules: Transferable Approaches, One Credit, Three Week, 2000, Advancement of Public Action, Alison Dennis.