The goal of this course is to provide students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas graphically.

This course will supply an overview of the fundamentals used to convey an idea, communicate a message and influence an experience. Topics covered in the course include: typography, image treatment, color, composition, branding, promotional, instructional and editorial design. Through lectures, reading assignments, discussions, software demonstrations (Adobe Creative Suite), in-class and studio assignments, students will develop a conceptual and functional literacy in visual communication that can be applied across creative contexts.

This class is intended for students who do not have formal graphic design training but who recognize the powerful impact of visual form in the expression and exchange of ideas.